Ikigai Beauty was named Best Startup 2024 at the BtoB Brianza Awards Ikigai Beauty was named Best Startup 2024 at the BtoB Brianza Awards

    Ikigai is an ancient Japanese philosophy that aims to identify the meaning of our existence. The term originates from the combination of the words ‘iki’, Japanese for ‘life’, and ‘gai’, meaning ‘value’.