Enjoy The Essential is a gentle whisper to the heart, an invitation to slow down and reconnect with simplicity. It’s the beauty of a pure gesture: the soft caress of a cream on your skin, a moment of peace that brings you back to your center.
True happiness lies in small, yet profound moments: the time you dedicate to yourself, the calm breath, the joy of being present.
Ikigai Beauty is a silent companion that transforms self-care into an act of love - a journey through the rituals of Japan that becomes a journey within yourself.
Slow down. Breathe. Listen to yourself.
Enjoy the essential.
Ikigai is an ancient Japanese philosophy that aims to identify the meaning of our existence. The term originates from the combination of the words ‘iki’, Japanese for ‘life’, and ‘gai’, meaning ‘value’.
Our Ikigai is to create products for you based on natural ingredients for clean and light cosmetics that can accompany you mindfully in your daily life, enhancing and preserving beauty over time.